Tasha - Doin' It by IamTasha

When we were working on the production for ‘Doin' It,’ I wanted to create something that was both modern and timeless. So, we went for a clean, tight beat right from the start. You can hear how the drums are crisp and set the foundation, but they don’t overpower the rest of the track. They allow space for the vocals to really shine.

The verses have this laid-back feel, with subtle synths and warm chords that support the vocals without distracting from them. It’s minimal but intentional, giving the listener room to focus on the lyrics. In the verses, I’m really telling a story—about taking control, moving with confidence, and staying true to yourself, no matter what. There’s this almost conversational tone in the way I sing it, like I’m talking directly to you.

When we get to the chorus, the energy lifts, and that’s when you feel the anthem side of it. The instrumentation fills out more, and the backing vocals come in to add richness. The bass starts hitting a little harder, and it’s almost like the song is saying, ‘Yeah, this is it, this is your moment.’ I wanted it to feel empowering, like the music is wrapping around you, supporting you.

Then, as the song moves into the bridge, things strip back a little again. I always love that moment in a song where it pulls back before building back up. It’s like a breath of fresh air before you push forward again. In this part, there’s a bit more focus on harmonies and vocal layering, giving it this reflective, almost introspective vibe. It’s a chance to pause and take in the message before we bring it all home.

The outro leaves you on a high, like you’re ready to take on the world, which is exactly what I wanted. You should feel like you can conquer anything after hearing this track.