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Hey everyone,
I would like to share with you my project for this year. I’m pitching a subscription program that will take you on a year long journey into my real-time music production. The project will be explored together with my audience as we travel along through the vast and complex outer space of music....
Having the experience of being a label owner and organizing parties, collaborating and being with the crowd, I have always tried to incorporate an awareness of the music industry‘s mechanisms. After more than a decade of working with vinyl (producing, selling, collecting, gifting, swapping, and losing), I want to deviate from the sluggish times of the last years and rethink my approach to music distribution. To achieve this I will use the Bandcamp Subscription Service.....
After signing up, subscribers will receive a track every Thursday throughout the whole year of 2023. You’ll receive 52 tracks for 52€. At the end of each month, non-subscribers will be able to buy the monthly digital EPs for 2€ per track. For those who fear commitment of any kind, single tracks can be purchased for 3€....
Dividing the year into 4 seasons, every quarter‘s content will be presented in a continuous mix made by affiliated artists and friends. The fast rhythm of the output is an integral part oft the framework because it encourages more playfulness, spontaneity, and surprise. I’ll experiment with making versions of tracks by expanding the duration, multiplying, and reconfiguring the order of my material. Appropriated, sampled, and recorded fragments will reappear to disturb the semantics of a conventional album, releasing different meanings after each slightly shifted repetition. Thus interrelations between the output can stretch over a year‘s time, poking at sonic memory and rigid listening behavior. The habitual 30 minutes attention span a vinyl EP requires is given way to explore limitless digital possibilities. Even though I see great value in the compact physical object of a record, such benefits as the distribution process, pricing, and overall autonomy overrule that fetish in this new strategy. I will continue to produce vinyl, but for this project, I´d like to subvert the industry‘s superstructures (which tend to exploit the artists´ share) and strive for my own sales autonomy even more. You will be able to communicate with me on a surface level but also unconsciously via your digital trace. Streaming and purchase behavior, likes, and critiques will be met quicker and more intuitively.....
I look forward to sending out my music to your Bandcamp inbox every week, so please subscribe and meet me on this psychedelic journey that will hopefully blow your mind.
alphatracks.bandcamp.com/subscribe