Reaching Customers Everywhere: The E-Commerce Revolution by Fidelity Managed SMEs published on 2022-08-04T15:45:10Z Since the advent of digital technology, it is no longer uncommon for companies to have their entire business model operating via online channels. Indeed, digitization has removed barriers in trading across borders by creating platforms where end-to-end transactions can be consummated with ease. One area that has benefited from this is the e-commerce space. Beyond the initial benefits of the convenience provided by allowing customers shop from anywhere in the world and have it delivered to them, the space is perhaps becoming the fastest adopter of digital technology in innovating its offerings. We invited Luther Lawoyin, the founder of PricePally to share his story. Luther Lawoyin is the Founder, PricePally and an entrepreneur with a passion for social impact. He leverages technology to build innovative business models and platforms to serve the next one billion people in Africa's burgeoning digital economy. Genre Business