Reboot - A look back at dreams and startup number one. by Jawwad Farid published on 2021-01-10T08:32:56Z Jawwad talks to Project Management Institute about Reboot, the book about his first adventure as a founder. We take a step back in time to New York, LA and Karachi and follow Jawwad as he works through the story of Avicena LLC, a finance focused e-education startup trying to navigate the dotcom boom in 1999 and the follow on bust in 2000. Jawwad closes off with lessons learnt from Avicena, the rationale for writing the book and the choices we make when it comes to deciding which dreams we continue to dream and which we let go of. If you are founder or startup you would enjoy this trip through memory lane and benefit from the lessons Jawwad covers with simplicity and insight. Genre Business