How to Create Your Client Avatar | Ep. #001 Client Avatar by Marcus Jovanovich published on 2017-05-17T05:36:07Z How to create your perfect client avatar? Creating a client Avatar will help you to craft marketing messages that cut through the marketing clutter and connect with your audience. To create your first client Avatar - grab a pen and pad and answer the following questions...before you know it your client Avatar will start to take shape. Think about your best customers - the ones who pay the most, who are enjoyable to work with and who tell others about you... Then answer these questions: What is their age? Are they male or female? What is their relationship status? Do they have kids? If yes to kids - how old are the kids? Where do they live? What is their occupation? What is their job title? What is their annual income? What is their education level? What books do they read? What magazines to they read? What websites do they hang out on? What TV shows do they watch? What conferences do they attend? Who are their hero's Who are their villain's? What are their biggest fears? What are their biggest frustrations? What are their dreams and desires? What are their objections to sale? What is their role in the purchase process? NOW GIVE THEM A NAME... Genre Business