How To Create Your Unique Selling Proposition | Ep. # 002 USP by Marcus Jovanovich published on 2017-05-23T05:12:57Z With the marketing landscape being so competitive today… How do you as a small business owner, get your marketing message to cut through all the noise and stand out? ANSWER: Develop a GREAT – Unique Selling Proposition (USP) What exactly is a USP? A USP or Unique Selling Proposition. Is a phrase or sentence that can clarify what you do and what the benefit is for your prospect. Often referred to as your Competitive Advantage… Your USP is something you can build your brand around. It can define what you stand for as a business. And, it will tell your prospects why they should choose you over your competition. Your unique selling proposition should do – one of three things… READ FULL BLOG POST HERE >> http://www.marcusjovanovich.com.au/copy-writing/how-to-create-a-unique-selling-proposition/ Genre Business