#87 Do Good Things for Your Health, Then for Others - Annie Fisher, Wildfire Elixirs by Meaningful Marketplace Podcast published on 2021-07-28T23:02:27Z “My goal is to bring health and vitality to my community through plant medicine” – Annie Fisher. This quote from the video on her spectacular website sums up Annie Fisher’s company, Wildfire Elixirs. However, the story behind the goal is most compelling. Mother of two youngsters ages one and three, Annie caught pneumonia, then got the double whammy of getting shingles on top of that. Absolutely drained of energy and stamina, she was inspired to regain her health naturally by herbalists like Rosemary Gladstar and began formulating a drink of herbs, fruits and vegies in a fire elixir to rebuild her immune system. She packed her immune boosters into a one gallon batch she called “fighter”, posted her concoction on social media and instantly had 100 comments, most asking for some of the drink. With that signal that she may be on to something, Annie subsequently made a five gallon batch. The process was about 4-6 weeks to brew and bottle and yielded a batch of 36 bottles that were all pre-sold. Of course, that lead to making three more batches with the same routine and a business pattern began to emerge. When one of the five gallon jars broke in her pantry, Annie knew it was time to step up to a commercial kitchen and begin to scale her home business into a bigger volume and that the demand was surely there to support her. A bartender for 16 years, she took the plunge and quit, throwing herself into the belief she was doing great things for others and that deed would reward her with an independent lifestyle. That was 10 years ago. She’s learned much about the difference between homemade and commercial grade, including pH testing, and other compliance. From her home in Eugene, Oregon, Annie sells her products online (so far) and has broadened her product line impressively. Not only are there many varieties of elixir, she also sells seasoned salt and a coffee alternative, all which improve people’s health. "Masoni and Marshall the meaningful Marketplace" with your hosts Sarah Masoni and Sarah Marshall We record the "the Meaningful Marketplace" inside NedSpace in the Bigfoot Podcast Studio in beautiful downtown Portland. Audio engineer, mixer and podcast editor is Allon Beausoleil Show logo was designed by Anton Kimball of Kimball Design Website was designed by Cameron Grimes Production assistant is Chelsea Lancaster 10% of gross revenue at Startup Radio Network goes to support women entrepreneurs in developing countries thru kiva.org/lender/markgrimes Genre Business