Using storytelling techniques in your presentations - Paul Davies by Microsoft UK published on 2018-04-18T11:27:41Z Paul Davies, our Consumer Marketing Director, talks about the art and science behind storytelling and some of the techniques that we can use to make our presentations really engaging and personal. The Storyteller's Spellbook - James Whittaker: https://www.amazon.co.uk/Storytellers-Spellbook-compelling-career-magical-ebook/dp/B073Q5X4BX Creativity, Inc. - Ed Catmull: https://www.amazon.co.uk/Creativity-Inc-Overcoming-Unseen-Inspiration/dp/0593070097 Genre Technology