Travis Lowdermilk and Jessica Rich on Building a Customer-Driven Culture at Microsoft by O'Reilly Radar published on 2017-05-24T20:25:02Z This week, I sit down with Travis Lowdermilk senior UX designer at Microsoft, and Jessica Rich, UX researcher at Microsoft; Lowdermilk and Rich are also co-authors of the "Customer Driven Playbook." We talk about why failing fast is not always a good approach, sensemaking, and never losing track of the customer’s voice. Genre Technology