Build A Brand That Sells Itself: Contractor Evolution by PaintED Podcast published on 2022-10-18T19:57:51Z <p> To succeed with the product-led model, you must first understand why people buy your product.</p> <p>When selling to your prospects and customers, do you ever get tired of answering the same exact questions over and over again? </p> <p>Are you ever bored by the sound of your voice, endlessly running through the same talking points, addressing the same concerns, and constantly explaining the same process sometimes multiple times a day?</p> <p>What if you could replicate yourself for those conversations?</p> <p>You’d both save yourself some time AND you could talk to all the potential clients you’re struggling to get to right now.</p> <p>Well, guess what. You can. Kind of.</p> <p>We live in an age where you can create a piece of sales collateral and it will continue to sell long after you’ve created it.</p> <p>Yet, there’s a lot of testing that goes into WHAT to create.</p> <p>In this episode, Jamie Overley of Boulder Land Design shares the 4 pieces of sales collateral that she has found are the most effective in getting the sale and then driving reviews and referrals after the project is complete.</p> <p>Oh, and she has been booked out for over a year for the last 3 years PLUS continued to raise her prices, so something is working.</p> <p>Learn how this former marketing executive is sailing past the competition with her easy to replicate 4 part process.</p> <p>Episode Highlights:</p> <p> - What consumer habits have evolved into and how to play to the change in behavior in 2022 - How to make sure that the customer gets the right sales message every time no matter who they talked to - The red flags that tell you you are doing a poor job communicating your brand - 4 examples of easy sales collateral that you can create and the details that go into each piece - Why you should build a 'post project' package and what goes into it to drive referrals and reviews - Tips for managing a huge backlog of inquiries when your sales collateral works too well</p> <a href="https://www.pcaoverdrive.org/videos/build-a-brand-that-sales-itself">Watch the episode on PCA Overdrive</a> <p>PCA Overdrive is free for members. Not a member? Try our 30-day, free trial; $5.99/mo after. Download the app on the Apple Store or Google Play.</p> <a href="https://pcapainted.org/membership/">Become a PCA member</a> Contact BTA: https://pca.so/btapcace Genre Business