A Bootstrapper's Guide to $500 Million in Revenue with Sridhar Vembu, CEO of Zoho Corporation by Traction Podcast published on 2021-12-20T21:02:08Z On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Sridhar Vembu, founder and CEO of Zoho Corporation (moderated by Frederic Lardinois at TechCrunch). Sridhar built Zoho, a software product firm valued at over a billion dollars, without a rupee of external funding—almost completely bootstrapped. Months before the pandemic, he moved from Silicon Valley to a village in Tamil Nadu, where he is now based. Years before Atmanirbhar Bharat became a slogan, Sridhar championed the cause of self-reliance and the creation of local employment. We hear about inequality, college debt, and a lot of other issues. Sridhar believes that the private sector has to solve these problems. "We are entrepreneurs and capitalists, and all of us have a responsibility." This is Sridhar's passion now. With exceptional clarity, superlative focus, and a philosophical "zen" like approach to both life in general and building software, Sridhar is the original “Sage of Software 2.0.” Podcast highlights: 1:43 - What Zoho used to be vs what it is now 6:20 - Doing things right against competitors 9:48 - Starting out without any venture capital 14:51 - The temptation to IPO 18:31 - How to market 44 products 19:52 - Additional potential Zoho products 22:55 - How to stay focused 24:07 - Zoho University Connect with Sridhar Vembu: Learn more about Zoho at This episode is brought to you by: