Building a Brand Story: How to Do It Right by Viral Solutions - Your Chief Marketing Officer published on 2020-05-16T23:14:37Z Your brand is speaking even if you haven’t said a word. Do you know what it’s saying? It’s telling a story of who you are and what you stand for. This brand perception could be good—or it could be detrimental. It depends on what the story is. The good news is that you can control this brand perception. The bad news is that if you do not have a brand story, you’re not controlling anything (regardless of how many product images you post on Instagram). Furthermore, without a brand story, you will miss out on connecting with the people who can align with your brand’s purpose and mission and become loyal ambassadors. These people will be able to tell the story of your brand better than you ever could, resulting in automatic word-of-mouth marketing and increased revenue. Today’s consumers aren’t just buying your products. They’re buying your brand and what you represent (your story). The key lies in building a brand story—one that your customers will never want to put down. What Is Your Brand Story and Why Do You Need One? Genre Business