Javier Correa of Sombrero Mexican Food on Expansion Strategy by Entrepreneur published on 2022-08-09T07:05:50Z Javier Correa has spent his entire life in the restaurant industry. His Sombrero Mexican Food restaurant made its mark with a simple marketing technique: good food. Listen to this interview with the third-generation restaurant owner to learn about celebrity endorsements, finding an effective pace, and scaling a business. TOAST makes your restaurant better: Try POPMENU and Save $100: