Goldmine: How to build an Innovative and social footwear brand in Nigeria by Fidelity Managed SMEs published on 2021-09-07T15:30:09Z Throughout the 19th century, European and American footwear designers and brands dominated the global footwear industry. However, with the rise of Asian markets in the twenty-first century, the African footwear sector has also stepped up the pace. By 2023, the combined African footwear industry is expected to surpass $1 billion, making it the world's largest industrial sector. Against this backdrop, it is apparent that this bourgeoning industry offers several opportunities for entrepreneurs to build successful businesses. What factors should our customers consider before venturing into the footwear industry? Babajide Ipaye, today's guest on the show, has an interesting backstory. He had trouble finding shoes that suited his size 48 feet. this therefore led him to make his own shoes, and voila! a footwear brand was born. Genre Business