From the Archives: Sacha Baron Cohen On 'Borat' by Fresh Air From WHYY published on 2017-05-05T18:39:34Z In 2007 while promoting the film 'Borat,' director/writer/star Sacha Baron Cohen did almost all press in character as Borat. We were lucky enough to get an interview with Cohen out of character, and it ended up being a staff favorite. We noticed the audio it isn't online, so here it is. Comment by Kosmo Lisowski This is quite interesting and answered one of the questions that I was wondering about, but could not find in print anywhere. How does Sacha Baron Cohen feel when he is acting in character as Borat across from these people who are being asked ridiculous questions, or put in very uncomfortable situations. Around 9:27. 2018-03-11T17:57:02Z