Joe Fairless Real estate investors Cincinnati,ohio American real estate investors are hearing more and more about Joe Fairless. Fairless is one of the people who started Ashcroft Capital in New York City. The company manages more than $1.5 billion in assets, all of which are in real estate, specifically apartment complexes. Through Ashcroft, Fairless gives investors who want monthly cash-flow returns and big cash payouts when the company's properties are sold turnkey investment opportunities.