This Much I Learned: The DNA of Guinness and why that matters in 2023 by Marketing Week published on 2023-05-02T16:41:43Z Guinness is on a roll, with sales on the up and a recent claim to be UK's favourite pint. In this latest episode of This Much I Learned, two of architects of that success, Grainne Wafer and Neil Shah, discuss how the brand's past informs the present. Genre Business