Rey Effective Rudy Flores Born and raised in California, Effective is a Hispanic/American Hip Hop artist on the rise to stardom. Effective has now accumulated one million streams on Soundcloud and Spotify and has been previously published on the front page of Worldstar HipHop where he gained over three million views on his music video "Can't Live Without You". After complications on a deal with Ingrooves/Universal he has continued to make music unsigned and is currently making numbers on Instagram. Users who are followed by Rey Effective 2LM LOS ANGELES, CA