99% Invisible-69- The Brief and Tumultuous Life of the New UC Logo by Roman Mars published on 2012-12-31T21:58:08Z So if you’re not from California, or missed this bit of news, the University of California has a new logo. Or rather, had a new logo. To be more precise they had a new “visual identity system,” which is the kind of entirely accurate, but completely wonky description that gets met with sarcastic eye rolls from anyone who isn’t a designer, but there it is. But they don’t have a new logo. Because of a massive public backlash, the UC system actually suspended the monogram logo while we were reporting this story. In this episode, we talk to the Creative Director of the UC Office of the President, Vanessa Correa, who led the team that created this short-lived brand identity and Christopher Simmons, principal of MINE, who waded into the UC logo fight with a brilliant blog post called “Why the UC Rebrand is Better Than You Think.” This piece was reported by Cyrus Farivar, who also produced the 99% Invisible episodes about Bonn, Germany and Westvleteren beer. Genre public radio Comment by Logan Smith 17 Greendale Human Beings! 2015-03-02T18:29:35Z Comment by michaelepp You really need to quantify if you are going to critique. "A lot of people" is meaningless. 20%, 80%? Without some polling mechanism to capture numbers to use in an argument, you are being incredibly subjective. I can get opinions all over the board at Brand New, from great to terrible. How about a comparison between industry leader opinion, and general internet user opinion. Then you might build some interesting insights. 2013-03-01T14:51:23Z Comment by Ben Wilson 10 Well I was on your side until you said you didn't like Zeppelin. WHERE IS MY PITCHFORK?!?! 2013-01-24T18:40:07Z Comment by Mind Movies https://www.facebook.com/raoni.santos.77/posts/396228973796017 2013-01-07T04:31:19Z Comment by David Heizer The use of the rudurick of democracy for the tyranny of the minority... great quote 2013-01-04T15:14:06Z Comment by donmcthrill i lmao right at this point 2013-01-03T22:18:56Z Comment by Zakir Hemraj Exactly. Everyone's opinion doesn't matter! This is so difficult people in my generation to understand. 2013-01-01T18:13:28Z Comment by Roman Mars Corrected from earlier version which stated that the whole visual identity was suspended. The statement released only indicates that the monogram is being suspended. 2013-01-01T17:03:08Z Comment by kommunic8 This makes me cringe and fear: I've been asked to start the process of changing the logo of the organisation I work for. Ouch! 2013-01-01T01:10:15Z Comment by Roman Mars "Lumen"- Melodium 2012-12-31T23:33:24Z Comment by Roman Mars "Block After Block"- Matt & Kim 2012-12-31T23:32:40Z Comment by Roman Mars "Valse Pour Enfants"- Melodium 2012-12-31T23:32:14Z Comment by Roman Mars "No More Flash"- Melodium 2012-12-31T23:31:33Z Comment by Roman Mars "You're Gone"- Melodium 2012-12-31T23:30:49Z Comment by Roman Mars "Time Is a Speed"- Melodium 2012-12-31T23:30:21Z Comment by Roman Mars "A Sort of Happy Melancholy"- Melodium 2012-12-31T23:29:48Z Comment by Roman Mars "Cauchemar"- Melodium 2012-12-31T23:28:59Z Comment by Roman Mars "Berceuse"- Melodium 2012-12-31T23:28:32Z Comment by Roman Mars "Valeglas"- Melodium 2012-12-31T23:28:05Z Comment by Roman Mars "Bring Back Pluto"- Aesop Rock 2012-12-31T23:27:38Z Comment by Roman Mars "Lumen"- Melodium 2012-12-31T23:26:58Z