Understanding Your Hero Products Helps Avoid Creating Zero Products #1209 by Trent Munday published on 2021-03-23T06:35:55Z Your Hero Product is that one product that your customers really love. The one they can't get enough of. It's important that you understand exactly what it is about that product that makes it a Hero. Why does everyone love it? What makes it special? Then, as you build product/line/brand extensions, you'd better make sure that they have the same special thing. If not, you'll just end up creating Zero Products. Genre Business