Building Flywheels for Unstoppable Organic Growth with Andy Johns by Traction Podcast published on 2022-01-03T08:11:20Z On this episode of the Traction podcast, I welcome Andy Johns, venture partner at Unusual Ventures. Some of the fastest-growing products have artfully constructed a series of content flywheels, resulting in nearly unstoppable organic growth for years or decades. To put the power of a content flywheel in perspective, Reddit recently claimed 430M monthly active users—it’s 15 years old and still spreading its wings. But how do you create such a platform? In this episode, Andy describes what the ingredients are, how they work, and what you can do about them in pursuit of building your own startup fueled by a flywheel. Specifically, Andy covers: 12:22 - How do you define growth? 22:25 - What is a flywheel? 26:20 - The different types of flywheels and the key ingredients to make them successful 35:35 - How to keep users engaged and constantly coming back 41:39 - How to make your users are a source of repeatable organic growth 46:40 - Successful flywheels in B2B and B2C companies and what you can learn from them 53:05 - Bringing new people into your network 1:03:11 - What to look for in early-stage startups before investing Tune in by clicking the link below and don't forget to subscribe on iTunes, Spotify, or wherever you get your podcasts.