Light of Day - Call your Mum. by Lisa Burton published on 2023-04-30T08:09:23Z This pro-active piece was “captured” rather than ideated. An extended moment of intense inspiration that overwhelmed me one day in the lead up to Mother’s Day. I was on the light rail on my way into work like any other day when suddenly, I was missing my Mum. We lost her in 2006 so thinking about her was not unusual but on this day, without warning, I was overcome with emotion. The tears welled. My heart hurt. I felt a bit sick. I got to work and dropped my bags and made a beeline for the studio. “Shelley, I’ve got to get something down, can you record me now?” “Sure, have we got a script?” “No.” The resulting audio was originally, informally pitched but never saw the light of day. I imagine it as the foundation or inspiration for a multi-platform campaign that encourages us to communicate more openly. To reach out; to share feelings. To say the things that we will only regret, if we do not say them. Comment by Anastasia Deleon inspired 2023-04-30T08:48:32Z