Ep152 - Alister Coleman (Managing Partner - Folklore VC) on due diligence, focus & multigen funds by The Startup Playbook published on 2021-07-08T12:19:59Z My guest for Ep152 of The Startup Playbook Podcast was Alister Coleman, the Co-Founder and Managing Partner of Folklore Ventures. Alister started his career in portfolio management and banking for family offices before going on to become the Co-founder of ShippingEasy in 2011. 5 years later, ShippingEasy was acquired by stamps.com for $80M. He is now the Co-founder & Managing Partner of Folklore Ventures, which is a $55M pre-seed and seed stage VC fund. In this interview we discussed: - Lessons from Al’s journey with ShippingEasy including why selling too early is not a great outcome for founders & investors - Folklore’s unique investment approach which has led to a portfolio with next to no overlap with other VC funds in Australia - A look into Folklore’s thorough due diligence process - Alister and Folklore’s vision and approach in building a multi generation fund & much more Genre Business