#8 Gemma Milne talks about her book, SMOKE AND MIRRORS, the STS1Book 2021-22 | WeAreSTS by WeAreSTS published on 2021-10-19T19:42:19Z Will robots steal my job? Will gene editing cure cancer? HYPE is a fundamental part of science communication, and the interface between business, investment, and new technology. How does hype work? Can it be used for good? Gemma Milne discusses her book, SMOKE AND MIRRORS and how hype shapes our understanding of the world. Gemma also discusses how she became interested in studying sociology of technology after beginning with her first degree in mathematics, then with jobs in finance and tech start-ups. Gemma’s book: Milne, Gemma. 2020. Smoke and Mirrors. How Hype Obscures the Future and How to See Past It (London: Robinson). ISBN: 978-1-4721-4366-2. Genre Technology