Bill Reiter & Steve Olson Doug Neal Motors Prince George, BC 1978 by RadioWest dot ca [www.RadioWest.ca] published on 2024-03-24T13:52:21Z From the Steve Olson collection - A 1978 60-second radio commercial with jingle for Prince George, BC's Doug Neal Motors. Bill Reiter sings the dealership's jingle while Steve Olson provides the voice-over for the ad which was produced at 550 CKPG in 1978. CKPG Radio was Steve's second radio gig after CIOK in St. Paul, Alberta. Steve shared his memories of recording commercials at CKPG in the late '70s - "The thing to remember about these spots is that they were directly recorded to the cart. If you had a music bed, it would be recorded and edited on a mono reel-to-reel. You would play the music bed and do the voice-over directly to the cart. No multi-track and no ability to edit when done. The levels were mixed while you were talking! Every voice-over was done as one take. If there was a screw-up, the cart would be erased, and you would try again. Suffice it to say that when you had multiple spots going to the same cart, it got really tense as you got to the second or third spot." Thanks, Steve! Your audio memories are also welcomed. PM me or e-mail radiowest@telus.net