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Co to jest Addressable TV? Rozmowa z Maciejem Olenderczykiem (SW Research Podcast #4)

SW Research

2 years ago

Technology

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SW Research

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Addressable TV inaczej reklama kierowana to innowacyjna technologia, która pozwala w nowy sposób nadawać reklamy telewizyjne. Czas oglądania telewizji spada, ale konsumenci spędzają coraz więcej godzin przed ekranami komputerów i urządzeń mobilnych. Jak w tym kontekście radzi sobie tradycyjna telewizja? O tym rozmawiamy z Dyrektorem Finecast Maciejem Olenderczykiem z grupy reklamowej GroupM.

Co to jest Addressable TV? Rozmowa z Maciejem Olenderczykiem (SW Research Podcast #4)

SW Research

SW Research

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