“IMPROVED MARKETING FOR CRAFT BREWERS” by PRO Engineering / Manufacturing Inc. published on 2023-02-09T18:10:46Z “IMPROVED MARKETING FOR CRAFT BREWERS” Article Release for Brewmasters & Beverage Makers by Paul Spellman, President of Craft Brewers’ Consultants & Renowned Beer Distribution Marketing Consultant Article Excerpt: “There are hundreds of great tasting craft brews on the market that the consumer has never heard of. Perhaps yours is one of them. Why is that? In large part it’s because the craft brewer did not have an effective strategy of bringing it to market. The patrons of your brewpub may love your IPA and seasonals, coming back time after time for more, but that doesn’t guarantee success on the market. Even though it’s good, beer doesn’t simply fall off the grocer’s shelf. As a craft brewer you may have been focused on what you do best… creating a great tasting brew. If you’re like most brewers, you’ve spent the majority of your “beer career” doing just that and had little or no time to devote to an effective plan to take it to market. I am a firm believer in the Three-tier System…” Article Link: https://lnkd.in/eAAwXsus Click to have one of our experts answer any questions you have or give you a quote that fits your needs: https://lnkd.in/ep7TWNkG Check out the latest industry news & trends: https://lnkd.in/e6w__bCu PRO Engineering / Manufacturing Inc. 414-362-1500 sales@prowm.com https://prowm.com Previous Post: https://lnkd.in/d3NzhpJv #beerindustry #hardseltzernews #hardseltzer #beverageindustry #beernews #alcoholindustry #brewery #craftbrewery #craftbeers #tunnelpasteurization #batchpasteurization #cider #beveragetrends #batchprocessing ABOUT PRO ENGINEERING / MANUFACTURING INC. Trusted | Knowledge | Quality We have been involved in pasteurizers since 1977. PRO Engineering / Manufacturing Inc. has developed a range of small, medium, and large-sized tunnel & batch pasteurizers to fit the needs of BrewMasters & Beverage Makers. When our customers asked for more compact as well as full-size tunnel pasteurizers, PRO developed models to fit our customers’ needs. Then our customers needed a batch pasteurizer. We now provide batch pasteurizers, PRO is a business that continually innovates to meet customer needs. For more than 40 years, we have been delivering solutions for beverage product shelf stability and consumption safety. Edward A. Michalski CEO Ed Michalski started his career in the beverage industry by designing stainless steel, higher flow, spray headers for Pabst Brewing. Along with the header design he also developed a process to produce the new headers. Ed, along with his brother David, formed PRO Engineering / Manufacturing, Inc. Based on what they learned by re-designing and refurbishing other manufacturers’ pasteurizers, Ed and PRO started to offer the pasteurizer marketplace superior new pasteurizers. PRO Engineering/Manufacturing has been designing and manufacturing great pasteurizers for over four decades. For more information on tunnel and batch pasteurization contact PRO Engineering / Manufacturing, Inc. at sales@prowm.com or call (414) 362-1500 and ask for Ed Michalski, CEO. Partner with a PRO!... PRO Engineering / Manufacturing Inc. Genre Beer & Beverage Pasteurization