Tales From the Beat by Ed Garsten published on 2022-08-30T13:51:22Z Tales From the Beat looks at news and PR from both sides of the scrimmage line. I've spent 50 years in news and PR. Now semi-retired I'm still reporting as a senior contributor to Forbes.com and serving as an Integrated Media consultant at Franco PR in Detroit. This episode looks at a recent story where what could have been a lost opportunity was deftly recovered by a smart and skilled PR team. Genre Storytelling