Viva for Life - Belfius x Publicis Groupe Belgium by Publicis Groupe Belgium published on 2022-12-20T15:26:12Z In Wallonia and Brussels, 1 in 4 children grow up in poverty. These children’s already limited opportunities are even more restricted by the current energy crisis. That is why Belfius, together with Viva for Life, wants to help children living in poverty build their future. To achieve that, they make a warm appeal in their latest campaign to donate or to buy a unique hat.